[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ruefa.cz\/kdyz-se-o-strankach-nevi\/#Article","mainEntityOfPage":"https:\/\/www.ruefa.cz\/kdyz-se-o-strankach-nevi\/","headline":"Kdy\u017e se o str\u00e1nk\u00e1ch nev\u00ed\u2026","name":"Kdy\u017e se o str\u00e1nk\u00e1ch nev\u00ed\u2026","description":"V\u00fdhodou internetov\u00fdch str\u00e1nek je to, \u017ee se pom\u011brn\u011b snadno po\u0159izuj\u00ed a vytv\u00e1\u0159ej\u00ed a pot\u00e9 jsou schopny v m\u017eiku p\u0159en\u00e9st na nich uveden\u00e9 skute\u010dnosti klidn\u011b i a\u017e na opa\u010dn\u00fd konec sv\u011bta. A nejen \u017ee se z nich d\u00e1 leccos zv\u011bd\u011bt kdekoliv, ale m\u016f\u017ee si je prohl\u00e9dnout kdokoliv, klidn\u011b i v\u0161ichni lid\u00e9, kte\u0159\u00ed na sv\u011bt\u011b \u017eij\u00ed. Ov\u0161em […]","datePublished":"2019-05-08","dateModified":"2023-05-10","author":{"@type":"Person","@id":"https:\/\/www.ruefa.cz\/author\/#Person","name":"","url":"https:\/\/www.ruefa.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/baa231f7e1963b29d6549eb0e137b049d877d4e97c51386f463c7d4fc98329bd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/baa231f7e1963b29d6549eb0e137b049d877d4e97c51386f463c7d4fc98329bd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ruefa.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ruefa.cz\/wp-content\/uploads\/img_a356534_w3904_t1571068855.jpg","url":"https:\/\/www.ruefa.cz\/wp-content\/uploads\/img_a356534_w3904_t1571068855.jpg","height":0,"width":0},"url":"https:\/\/www.ruefa.cz\/kdyz-se-o-strankach-nevi\/","about":["Pen\u00edze"],"wordCount":442,"articleBody":"   V\u00fdhodou internetov\u00fdch str\u00e1nek je to, \u017ee se pom\u011brn\u011b snadno po\u0159izuj\u00ed a vytv\u00e1\u0159ej\u00ed a pot\u00e9 jsou schopny v m\u017eiku p\u0159en\u00e9st na nich uveden\u00e9 skute\u010dnosti klidn\u011b i a\u017e na opa\u010dn\u00fd konec sv\u011bta. A nejen \u017ee se z nich d\u00e1 leccos zv\u011bd\u011bt kdekoliv, ale m\u016f\u017ee si je prohl\u00e9dnout kdokoliv, klidn\u011b i v\u0161ichni lid\u00e9, kte\u0159\u00ed na sv\u011bt\u011b \u017eij\u00ed. Ov\u0161em m\u00e1-li tomu tak b\u00fdt, mus\u00ed b\u00fdt doty\u010dn\u00e1 str\u00e1nka snadno k nalezen\u00ed. Pokud n\u011bkdo n\u011bkde na zem\u011bkouli p\u00e1tr\u00e1 po tom, co je na n\u00ed uv\u00e1d\u011bno, m\u011blo by b\u00fdt pravidlem, \u017ee jakmile zad\u00e1 do vyhled\u00e1va\u010de kl\u00ed\u010dov\u00e9 slovo, objev\u00ed se mu tato str\u00e1nka p\u0159\u00edmo p\u0159ed o\u010dima. Jen\u017ee tak tomu zpravidla nen\u00ed. V\u011bt\u0161inou to dopad\u00e1 tak, \u017ee se takov\u00e1 str\u00e1nka jednodu\u0161e ztrat\u00ed n\u011bkde mezi ohromn\u00fdm mno\u017estv\u00edm jin\u00fdch j\u00ed podobn\u00fdch str\u00e1nek, je vyhled\u00e1va\u010dem za\u0159azena na n\u011bjak\u00e9 to vzd\u00e1len\u00e9 m\u00edsto v seznamu, kam a\u017e se nikdo z hledaj\u00edc\u00edch nikdy nedobere. Tak je ten osud nemilosrdn\u00fd. Nemilosrdn\u00fd, ov\u0161em nikoliv neporaziteln\u00fd. Proto\u017ee se i s touto nep\u0159\u00edjemnou vlastnost\u00ed internetov\u00fdch str\u00e1nek a vyhled\u00e1va\u010d\u016f d\u00e1 n\u011bco d\u011blat. D\u00e1 se to zaona\u010dit tak, aby pr\u00e1v\u011b ta kter\u00e1 str\u00e1nka stanula na jedn\u00e9 z prvn\u00edch pozic nebo dokonce v\u00e9vodila v\u0161em hledan\u00fdm str\u00e1nk\u00e1m. K tomu je v\u0161ak nezbytn\u011b zapot\u0159eb\u00ed jej\u00ed optimalizace, tedy seo webu. To znamen\u00e1:  Na takov\u00e9 str\u00e1nce mus\u00ed b\u00fdt opraveno v\u0161e, co \u201ase vyhled\u00e1va\u010d\u016fm nel\u00edb\u00ed\u2018.  Mus\u00ed na n\u00ed b\u00fdt vhodn\u011b zvolena kl\u00ed\u010dov\u00e1 slova.  Mus\u00ed se na n\u00ed objevovat nov\u00e9 a zaj\u00edmav\u00e9 texty, je\u017e p\u0159im\u011bj\u00ed publikum k opakovan\u00fdm n\u00e1v\u0161t\u011bv\u00e1m.  Mus\u00ed b\u00fdt vybudov\u00e1n syst\u00e9m zp\u011btn\u00fdch odkaz\u016f, sm\u011b\u0159uj\u00edc\u00edch \u010dten\u00e1\u0159e z jin\u00fdch str\u00e1nek na tuto.  Mus\u00ed se prov\u00e1d\u011bt fulltextov\u00e9 a obsahov\u00e9 kampan\u011b a anga\u017eovat i soci\u00e1ln\u00ed s\u00edt\u011b.   Teprve pak vzr\u016fst\u00e1 sledovanost, teprve pak stoup\u00e1 str\u00e1nka ve vyhled\u00e1va\u010d\u00edch vzh\u016fru, tam, kde lid\u00e9 obvykle hledaj\u00ed. Teprve pak se t\u00e9to str\u00e1nce da\u0159\u00ed stejn\u011b jako 1205 klient\u016fm, jim\u017e u\u017e se dostalo pomoci od t\u011bch nejlep\u0161\u00edch odborn\u00edk\u016f, jak\u00e9 u n\u00e1s m\u00e1me. T\u011bch, kte\u0159\u00ed spravuj\u00ed 207 web\u016f a pro sv\u00e9 klienty u\u017e nechali napsat 285471 PR \u010dl\u00e1nk\u016f. Nyn\u00ed tedy u\u017e zase o jeden v\u00edc.                                                                                                                                                                                                                                                                                                                                                                                          3.3\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kdy\u017e se o str\u00e1nk\u00e1ch nev\u00ed\u2026","item":"https:\/\/www.ruefa.cz\/kdyz-se-o-strankach-nevi\/#breadcrumbitem"}]}]